OLD Writing for Digital Media

Home » EMC 3060 » You’re Not Writing for You

You’re Not Writing for You

Woman_with_hazel_eyes_and_labret_piercing_gazes_at_the_cameraIt’s easy to fall into the trap of listening to your inner voice and thinking you’re the only person who will read your writing. It’s like you drop into an echo chamber. But their is an escape hatch: personas.

Personas are a way to identify EXACTLY who your audience is. Their name, their age, their hobbies. And while you’re writing you look at their picture and say “Would Kathy like this?”

Usability.gov is the Federal government’s website for all things web and online (your tax dollars at work.) The site has an excellent page about personas that is worth reading.

The next time you’re writing maybe you should think more about who you’re writing for by having a persona sitting across from. Ask them what it’s all about.

Advertisements

Tell us what you think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Office Hours

c/t 210-823-0542 (Between 9 am and 10 pm only)
Tu 10 am - 11:30 am, Wed 2:30 - 4:00 pm

Enter your email address to get notifications of new posts by email.

We’re on the twitter!

%d bloggers like this: